Morris Futorian (1907-1994) emigrated with his family from the Ukraine in 1923 at age
fifteen. After performing briefly in the Chicago and New York Yiddish theater
circuits, Futorian, along with his
father, went to work as an upholsterer in the Glabman Brothers factory in
Chicago. After losing his job during the Great
Depression, Futorian began his own hand-made furniture business at home. By
1947, his company employed seventy-five workers and had moved to an uptown
warehouse. While successful, Futorian was frustrated at the slow pace of
production and he was unable to find enough skilled workers needed to further
expand his business. Inspired by a visit to a Detroit automobile assembly
plant, he decided that he would mass produce furniture using assembly-line
methods.
Looking
for a location with a good supply of wood and an available labor force,
Futorian selected New Albany, Mississippi, on the recommendation of E.L.
Robinson, and industrial agent for the GM&O Railroad. Futorian opened his
new plant in a 50,000 sq. ft. building on September 13, 1948, and named it the
Stratford Company after the Chicago street he lived on. By keeping warehousing
and inventory costs low, Futorian was able to quickly expand his business. In
1952, he opened a second plant in Okolona, where he produced ‘Stratolounger’
recliners. By 1954, he was supporting three production and two supply factories
in Mississippi and two North Carolina factories. In 1964, his companies were
acquired by Mohasco Industries.
Futorian,
who died in 1994, was among eight inductees to the inaugural American Furniture
Hall of Fame. He was known as the “Henry Ford of
Furniture.”
Furniture.”
I just had to chime in here as I was researching the history of the Stratolounger recliner. We just acquired two matching Stratoloungers built in May of 1972 in a gold material from the original owner's estate. He ordered them New. . . . . Now we enjoy them in our living room in the year 2014 and they are still like new and work perfectly! The best recliners ever. . . . Thank you Morris Futorian for developing these fine recliners for the people to enjoy and relax on. Signed: Eric R. from Long Island, New York
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